Supermarkets and convenience stores have a wide variety of commercial refrigeration displays to showcase their inventory. Many retailers choose open-air display cases.
Here are just a few of the advantages.
Benefits of Open-Air Displays
1. Flexibility. Self-contained refrigerators are appliances that house all of their components, such as the condenser and evaporator, inside the unit itself. A self-contained display case allows strategic placement of refrigerated displays anywhere in your store. These units can be placed in the middle of aisles, at the end of checkout lanes or empty floor space anywhere in your store.
2. Cross-Merchandising. Intentional product placement and careful product displays are critical to successful merchandising strategies. These self-contained display cases can promote refrigerated products alongside dry goods products such as cheese and crackers alongside wine or hummus and other dips alongside chips. Cross-merchandising is one of the best ways to increase customer experience and product sales.
3. Increased Convenience. These cases are self-contained Self-contained display cases can help you create a more convenient shopping experience. Offering Grab N Go solutions for frequently purchased items is a simple way to increase sales and enhance your customer experience. Providing pre-portioned packages of popular deli meats and cheeses across from the deli counter allows shoppers to skip the deli line and shop faster.
4. Increase Impulse Buying. Impulse buying can lead to a big increase in sales. Studies have shown that as much as 20% of the average grocery bill comes from impulse purchases. Self-contained display cases can promote a variety of refrigerated products at checkout lanes such as water and soft drinks. These open-air displays attract customers and make the beverages seem closer and more appealing.
Installing or upgrading your current refrigerated display cases will help your food business grow. Ohio Refrigeration can help you choose the equipment that is right for your business and your budget. Call 614-863-6666 to learn more.